“I
own a website for my business and it appears not until the fifth or sixth page
of Google.” This is what a website owner told when asked about his online
presence. We inquired if he had tried Search Engine Optimization. To this, he
replied that he tried it once and the effort brought his website on the second
page. But it stayed there only for a couple of days.
After
an indulgent conversation, what we realized that to this owner, Google and
search engine are synonymous. And this was just one case out of our hundreds of
surveys.
The
fact...
Thursday, May 14, 2020
Monday, May 11, 2020
B2B digital marketing
Posted on 4:21 AM by Anadi Dev Kaushik
B2B marketing: An Introduction
Before
diving deep into the strategic plans, let us first get introduced to B2B
concept. B2B is an acronym for Business-to-Business. It is a connecting bridge
between two businesses. Here, the middle man provides business to the one it
purchases from. And at the same time, it also provides business opportunity to
the one to whom it sells. So, it exists as a transaction between
businesses.
B2B digital marketing:
Ever
since the rise of the internet, the marketing approach and...
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