“I own a website for my business and it appears not until the fifth or sixth page of Google.” This is what a website owner told when asked about his online presence. We inquired if he had tried Search Engine Optimization. To this, he replied that he tried it once and the effort brought his website on the second page. But it stayed there only for a couple of days.
After an indulgent conversation, what we realized that to this owner, Google and search engine are synonymous. And this was just one case out of our hundreds of surveys.
The
fact is Google is just a single search engine. And the amazing fact is that
Google has evolved in such a way that it has eclipsed all other search engines.
There are many more engines though all lag far behind Google. And some of them
are Yahoo, Bing, Yandex, CC Search, Swisscows, DuckDuckGo, StartPage, Search
encrypt, Gibiru, OneSearch, Wiki, Boardreader, giveWater, Ekoru and the list is
long. We are sure you were not familiar with more than any three of these. But
they do exist.
The point we would like to bring to your attention is that when a proper SEO is done, it targets not only Google. It targets your online presence regardless of your location on any search engine. And top SEO companies outrival others through this strategic approach. And there are many more differences; we will come to them in our following posts.
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