B2B digital marketing

B2B marketing: An Introduction

 

Before diving deep into the strategic plans, let us first get introduced to B2B concept. B2B is an acronym for Business-to-Business. It is a connecting bridge between two businesses. Here, the middle man provides business to the one it purchases from. And at the same time, it also provides business opportunity to the one to whom it sells. So, it exists as a transaction between businesses. 

 

 

B2B digital marketing:

 

Ever since the rise of the internet, the marketing approach and trends changed extensively. Internet is that technical breakthrough which transformed the real world into the digital world. When the B2B concept is applied on an online platform for buying, selling and re-selling, it gets the term, ‘digital’. 

 

Where ever there is a demand, there exists the supply. The early concept of marketing was to sell to the nearest consumers and earn. The desire to make one’s products reach to a potential buyer located on the other end of the globe and capitalize on the global market evolved the concept of e-commerce. 

 

The e-commerce markets have grown at high rates owing to many attributions. It has helped both buyers and the sellers to overcome the geographical barriers that limited the sale and purchase of goods or services across the limited regions. It has made products available for sale or purchase anytime and from anywhere. 

 

Digital B2B market made this demand and supply chain to land on an online platform where the product or the service can directly reach its consumer. Employing the use of influencers and affiliates, social commerce channels, digital marketing is still expanding.

 

The technological advancements have further improved this platform by making new connections which are stronger and better than they ever were. 

 

Online marketing has been successful only because of B2B marketers. Without this connecting link, the product from the manufacturer cannot reach the final consumer. Two roads cannot connect without a rigid bridge. So, B2B is a here to stay market.

 

 

Why B2B Digital Marketing?

 

Any marketer has two options:

1. Adaptation: This is when a marketer adapts and makes changes in the supplies of the product(s)/service(s) according to the needs of the customers.
2. Evolution: This is when a seller creates something before its demand. And then market it by creating its demand. 

 

The extent of the world getting digital can be estimated with the fact that for most of the people, mornings start with the internet on their smartphones. Just like everything is moving online, so is the market. A few years back, the online market didn’t even exist. But, as on today, it has become a billion-dollar market. When the purchaser is purchasing almost everything online, the seller who does not approach this platform for marketing will soon vanish.

 

With increasing competition in everything, the sources, suppliers of goods and service providers have also proliferated. Companies have started using networking over telecommunication to enhance their sales. With increasing competition, to stay ahead and outrival the digital competitors, you need digital marketing. Door to door marketing, advertising over printed media is restricted only to the local sales (which is also decreasing day by day), not the ones that exist on the global level. Advertisement can fulfil its purpose only if it is displayed on a medium within the reach of the purchaser.