Animated visual aids: Benefits outlined

BENEFITS OF ANIMATED VISUAL AIDS:

1. Cost-effective:

Animated visual aids are a means of cutting the cost in brand building. They are one-time invested audio-visual media, the cost-effectiveness of which has been discussed in our previous post.

• No printing cost
• No wear and tear
• Need and Work of medical representatives reduced immensely.
• Need to be paid only once.

2. The benefit to the doctor:

When a medical representative visits a doctor or makes a call, the doctor's availability cannot be predecided. In general, visits occur as product detailings or as reminders during the day time and in the evening. A doctor might be attending to the patients. While doing so, he/she will never entertain a medical representative. A doctor might still give the visitor some time, but he/she might not give you full 5-6 minutes to learn about the products. Here, animated VA has a role. You can just play a minute's video that will do the detailing in itself. Or the reminder video can be shared with a number of doctors within a minute in the morning before the general OPD hours. 

It will have some space on the doctor's phone every time. Visual impact will last more. Even if a doctor needs to cross-check something about the product, it will always be handy. While printed visual aids move out of the doctor's chamber as soon as the medical representative steps out. But, these ones will be safe and intact and the doctor can take a minute to clarify the same.

3. Long-lasting impact: 

Visual impact on the viewer of a video with animation is higher than the one detailed by a medical representative. We do not say that medical representatives are not needed, but with animated visual aids, the workload of a medical representative is decreased and efficacy enhanced. 

4. Maximum work in minimum time:

"Time and tide wait for none."

The time is one definite thing which will never be back. Every second passed becomes history. It shall not be wasted but it can not be saved also. Yet, it can be managed well and utilised well to make t worthy. Animated visual aids benefit in reaching a maximum number of viewers within a minute. Wow, that's great now. If a company's authorised person is sharing this video with doctors sitting anywhere, it will not take more than a minute to reach over hundreds of doctors.

HOW???????

Make social groups or broadcasts lists on most commonly used portals such as WhatsApp, Messenger, Telegram, and many more. Add numbers of doctors in the list and they are just a click away from your video and the product. Now, your product detail is in a doctor's pocket. The company has now just to ensure the availability of the product.

It saves a doctor's time also.

5. Visual presentation:

This animated audio-video presentation details the product without the problems a medical representative might face in a doctor's chamber:

• Video can be paused and started over even if the doctor gets engaged in some other activity.
• The video will not get stuck in the middle but an MR can due to varied reasons, forgetting things, hesitating, stress, sale pressure, etc.

6. MR training tool:

Visual presentation can be used as a training tool for medical representatives.

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WHY ANIMATED VISUAL AID? Cost-effective

Updated: Aug 05, 2022

 Animated VA v/s Printed VA

As discussed in the earlier post, visual aids are an important means for pharmaceutical brand promotions.

Cost-cutting in brand building is the concept that has led us to come up with ANIMATED VISUAL AIDS for pharmaceutical companies.

Let's see how that works.

For instance, if a company has hired 10 medical representatives to detail and remind their products to the doctors in a given region. And all are at the minimum salary of Rs. 10,000/-

Let's see how much is it going to cost the company with printed visual aids.

Let's say the company has 10 brands. The designing and printing cost for 1 VA will be at least Rs. 1000/-. Now, for 10 MRs, the company would need at least 10 VA nos.

Designing + Printing cost: 10 VA x 1000 = 10000/- INR

Salary for 10 MRs (minimum): 10 x 10000 = 100000/- INR

Total cost for a month = 1,10,000/- INR

Assuming an MR works daily and meets on an average of about 8 doctors. He/She would be able to meet 200 doctors or 200 total visits (whether new doctors or same doctors as reminders) in 25 working days in a month. 10 MRs will be able to make all 2000 visits in a month.

So, 1,10,000/2000 = 55/- INR

It means for one visit to one doctor, the company is spending about Rs. 55/-

This is the amount that the company has to bear with printed visual aids every time.

Now, let us see how much would it cost with animated VA.

10 products = 10 videos

Assuming a video cost to be Rs. 2000/- INR, the design cost for 10 videos would be 10 x 2000 = 20,000/- INR which is to be paid only once. 

Now, let's see how many visits will recover the cost of the company.

20000/55 = 364 doctors

So, the cost will be recovered when the video reaches only 364 doctors. 

After that, when it reaches more than 364 doctors, the cost of designing and printing has not to be repeated. But, printed Visual aid will bear wear and tear, so it will have to be printed on regular basis and then the salary of the medical representatives has also to be paid monthly. With animated visual aids, the cost cuts here. You can share the video as a reminder or as a doctor's call within a minute with hundreds of doctors. The benefits of animated visual aids are numerous which you can see in our next post. For reference, we have enclosed a sample video and also the link to our YouTube channel.

 

https://youtu.be/PaKCg_PzFQ0 

You can follow us there also and for services, feel free to contact us at aadyaenterprize@gmail.com

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VISUAL AIDS: Why does a pharmaceutical company need visual aids?

PHARMACEUTICAL VISUAL AIDS:

Pharma Visual aid as the word represents is the means to detail about a product with the help of effective visuals. 

Pharmaceutical visual aids are the product communications of pharmaceutical products meant for medicinal use or for being nutritional supplements. 

The pharmaceutical visual aids in printed form or electrical form are the documents or files or videos or audibles that are used for product detailing to the doctors. Any design on visual aid is a creative blend of informative text (with references recommended), images, photos, brand logos and charts to update the educate the doctor about the product and its advances in studies. This is the biggest reason for including medical references in the text. Together, they all contribute to a concept. The more creative and easy to understand it is, the longer it will stay under the doctor's pen on his prescription note. 

More clear the concept is, longer will be its impact on the viewer.

Doctors, as we all know, are the heath keepers and pharmacists are connecting links between doctors and patients. But since research is On and On and so are the number of companies and each is having multidimensional products.

Pharmaceutical Visual aids are the bridges between doctors and the upcoming new molecules. They help keep the doctor updated about the new research works on new molecules for better treatment success and new researches on existing molecules.

A doctor cannot remember all the brand names. He knows the composition, the ingredients and what they do, but brand names....NO

Here comes the role of a medical representative to remind the doctor of the brand names of the company he/she is working for and for that he/she uses a visual aid for the doctor to make him visualize and remind him of the particular brand for a particular composition of a particular company. The company who can make the doctor remind of a particular brand name for a said composition will have the top-most sales.

Now, HOW TO DO THAT?????

Again the same answer, better and new concept that can stay in doctor's mind for a longer time....will stay under his/her pen...

The latest thing which is cost-effective and long-lasting with better visual memory are ANIMATED VISUAL AIDS. They are more interactive and viewer engaging in comparison to the printed visual media. More benefits will be discussed in detail in our upcoming posts. Aadya Enterprises present such animated visual aids with specialization for pharmaceutical companies.

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Visit Aadya Enterprises to learn more on what they do. 

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