BENEFITS OF ANIMATED VISUAL AIDS:
1. Cost-effective:
Animated visual aids are a means of cutting the cost in brand building. They are one-time invested audio-visual media, the cost-effectiveness of which has been discussed in our previous post.
No printing cost
No wear and tear
Need and Work of medical representatives reduced immensely.
Need to be paid only once.
2. The benefit to the doctor:
When a medical representative visits a doctor or makes a call, the doctor's availability cannot be predecided. In general, visits occur as product...
Thursday, March 28, 2019
Monday, March 25, 2019
Updated: Aug 05, 2022 Animated VA v/s Printed VA
As discussed in the earlier post, visual aids are an important means for pharmaceutical brand promotions.
Cost-cutting in brand building is the concept that has led us to come up with ANIMATED VISUAL AIDS for pharmaceutical companies.Let's see how that works.For instance, if a company has hired 10 medical representatives to detail and remind their products to the doctors in a given region. And all are at the minimum salary of Rs. 10,000/-Let's see how much is it going to cost the company...
PHARMACEUTICAL VISUAL AIDS:Pharma Visual aid as the word represents is the means to detail about a product with the help of effective visuals. Pharmaceutical visual aids are the product communications of pharmaceutical products meant for medicinal use or for being nutritional supplements. The pharmaceutical visual aids in printed form or electrical form are the documents or files or videos or audibles that are used for product detailing...
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