Tips and tricks in brand building

Tips and tricks in brand building

The performance of a brand depends upon how the branding has been done. Many elements are gathered and pieced together. Each piece is a unique combination of creativity and innovation. A brand to emerge as a big personality needs excellent inputs. Some tips and tricks involved in the brand building by any brand agency are:

•    Logo: A logo is the first visual element that speaks the brand. With the reflex action of just a look at the logo should a customer be able to recognize and associate it with the brand? A good logo creates good connections. And the best logos are the ones designed in single colours. They can be put as an identity anywhere. We at Aadya Enterprises design and even animate logos. The brilliance of a logo can be seen in our works.

https://www.facebook.com/groups/663697587395313/

https://www.facebook.com/aadyaenterprizes/

https://youtu.be/llpKhdV4ywM

aadyaenterprises.blogspot.com

•    Research: A proper research about the knowledge of the product, its potential customers, its competitor market and future trends need to be researched well.

•    Strategy: After gathering each piece of information, what comes out to put them together to create a solution to the puzzle. A perfect plan is the one that blends strategic thinking with technology. Do not step out without a backup plan. Designing a strategy is where the magic of branding happens.

•    Creative execution: Every plan or strategy is just a plan until executed. For perfect execution, one needs the perfect intersection of creative writing and designing. A branding message should be clear and concise. What a brand promises to its prospective buyers should be very clear and engaging. A simple and short tagline is perfect to communicate for a brand and perfect for a consumer to relate to the brand.

•    Voice of the brand: The best choice of voice is the one for which each heart of the target audience throbs. Written communication can reach more ears by using enticing voice for the brand.

•    Trust: The trust in a brand is what keeps it going and growing. Delivery of promises the brand offers should be consistent.

A brand agency which can incorporate all of these to create a successful brand is an ideal choice for branding.

Continue

Who needs to hire a brand agency

Who needs to hire a brand agency

A company is known by its brand. A company itself is a brand that offers various products and services in the journey of growth. Branding may be needed at various levels of an organization. We will discuss those crucial levels where branding has to be done. Brand start-up and brand build-up are very crucial and need professional support to outthink the competition. Competition is so massive in every field, that one will need to hire a brand agency to do the job. A brand agency has in its niche a group of creative thinkers, planners and executors to bring about excellent outcomes.

When can you need the services from a brand agency?

1. Start-up: During the initial launch of a company, or a new product from an existing company or a new model or service type has to be introduced to the market, one will need to hire a brand agency. Building authentic and powerful brands need creative strategies that can make a brand emerge out exceptionally well.

2. Business Expansion: Brilliant tactics and strategies are to be employed in for extension products or services of already existing brands. Creative contents, concepts and visuals for additional products in the same basket needs to reach the potential market through proper channels. This is what a brand agency will do for an existing brand to help expand in a recognizable way.

3. Nourishment: Building a brand making its global appearance is one task. But, even existing brands need regular nourishment for their constant growth. Regular advertising with the same advertisements, again and again, will never capture a mind. They need innovative ideas to keep the growth constant. Also, it helps a brand to survive even with the competition. The older the brand, the higher is the trust in the brand.

Continue

Job Prospects for creative minds

Career opportunities in brand building

Since the brand building is a very crucial step for a company. Being recognized as a brand successfully needs a lot of work to be done. Where there is work, there are various career opportunities and professional job aspects for skilled people. The building of a brand falls in the job profile of a brand agency. And brand agency needs to hire creative people who excel in their skills. Some such skill and their job prospects in a brand agency are mentioned below:

1. Creative Director (Advertising): Creativity knows no bounds. A creative thinker who can employ the tactics involved in advertising can have a good professional career. Creativity brings innovation. And a creative thinker who can coincide the brand with the trust of the customer by means of his convincing creativity can have this prospective job. Being creative and working in collaboration with other creative minds excelling in their own featured zones need a good team leader who can bring all the necessary elements clubbed together.

2. Creative Director (Digital marketing): Digital marketing is the marketing done for the digital world. The digital world is much bigger. It has global access. So just another creative mind who can connect a brand and introduce it to the digital world while being a good leader suits this profile.

3. Graphic designers: Whether it is designing of a logo, packaging, advertisement, campaign, posters, banners anything that will reach out the consumer with the brand is designed by another group of people, graphic designers. They use various designing tools to create the picture a copywriter wants to be picturised.

4. Copywriters: They are a group of people who do the thinking process. They understand the brand by feeling it and come up with their thoughts which can be illustrated. They are responsible for building the basis and concepts for marketing. Apart from this, they do content writing for the brand.

Continue

Brand agency vs Advertising agency

Brand agency in comparison with Advertising agency

With the objective of building a brand, a company hires a brand agency and an advertising agency or a creative agency offering both the services. The launch is done with the help of a brand agency. While, after having its launched, it is advertised to create the demand. Advertising agency plays its role even during the launch process. Even the launch needs great coverage to emerge out loud. So, the working of a brand agency and an advertising agency go hand in hand. They have different roles to play. Here is a brief insight into the key roles played by both differently.

Role of a brand agency:

The brand agency employs strategy and planning for the launch. A brand is a resultant of the business strategy of any company. The launch campaign's success depends upon the space occupied by advertisements.

Role of an advertising agency:

An advertising agency employs tactics to boost sales with increased coverage. It has a major role in creating demand for the product. More are places and spaces advertisements can occupy, more is the coverage offered to the brand. It focuses on communicating with potential customers through various promotional marketing methods. An advertisement is the voice and picture of the brand. Making it promising is the challenge for the agency.

Differences:

The major difference between a brand agency and an advertising agency is in its focus and objectives. While the majority role of a brand agency is in the pre-launch period, the major role of an advertising agency starts after launch. It has to maintain sustenance of the brand in the market by regular advertisements to generate and keep up the trust.

The performance of the brand depends upon the trust and the promise it has been able to develop. This is done with the help of an advertising agency.

Continue

How can branding affect the performance of any business

How can branding affect the performance of any business

A brand is created by efficient and effective utilization of all available sources put together in alignment to meet the customers' requirements.

Branding enhances fame to change the existing game and the leader. One who can put all the requisite inputs into the building of a brand in an efficient manner is a perfect branding agency.

Branding can affect a business in several ways some of which are highlighted here:

Creates difference:

One who speaks out loud stands out of the crowd. One needs a brand to stand out of the existing crowd. It employs the smart use of creativity merging it with the technical advancements and putting them together in the form of an advertisement. A branding agency can be employed to highlight the differences one brand promises to offer. The unique selling points need to be audible to every potential customer.

Perception:

Customers associate with the brands by seeing and perceiving. What brand offers them as a product or a service needs to be promising and convincing. Only promising brands survive the endlessly increasing market and the new emerging players.

Value-addition:

Brands create trusts. A customer is ready to pay higher for a product if it is branded. It is the trust that a company or a brand has to ensure to its customers that can go on for genres.

Enhanced performance:

Brands perform much better than the individual players. Brands are recognized as and are associated with the big reputation they hold. The trust created enriches the brand's value by fuelling it with the emotional and psychological feelings a customer makes with the brand. When the same brand comes up with different products, the trust they created in one can yield rewarding fruits with the new ones. The same can be witnessed by the increasing graphs.

Continue

Brands change trends

Brands change trends

Changing markets and the scenario:

Just as evolution goes on. Similar is the case in exploding markets. What just was remote is now global. A big share of the market has turned into the digital market. Earlier, a trend to change took decades. But now even this trend has changed. Marketing was once considered as shopping. It was a fun time to go out and shop from the options available. But sometimes, none option can match the requirements. So the trend got shifted to the digital world.  What a buyer cannot get in the vicinity, can now purchase from any city. The whole world market is open. Exclusive is getting more sophisticated.

Changing trends:

The new trends emerge in the branding industry with the new sources and the channels upcoming. This is the process of evolution. But, the whole game revolves around the brand. The position a brand holds is never stationary. It gets replaced either by the same brand but with better options or the competitor who emerged out to change the existing trend and replace the existing leading brand.

How?

A branding agency with its creative and technical skills can change any trend. With the increase in the channels on account, the advertising options and technological advancements, the modes of a brand to reach out the prospective buyers have increased enormously. The one who picks on the latest channel and utilizes it for the purpose changes the trend and becomes the leading brand.

How to outstand?

Competition earlier was only at smaller levels. But with the digital revolution, even the competition has become global. To outstand the competition globally, what needs is building the brand that can actually replace the leading one by reaching out farther, by being better and telling this louder. One who can do this job precisely is a branding agency.

Continue

CREATIVE AGENCY

Aadya Enterprises is a creative agency. Let us get to know something about a creative agency.

Introduction:

A creative agency is a group of creative minds who beautify a product, service or a company intended to be sold with their creativity. Successful brands and the underlying success journeys are what the creative agencies do.

Creative agency, branding agency and advertising agency as a creative industry:

A branding agency is also a creative agency. An advertising agency too is a creative agency. Or, a creative agency can also be a separate entity comprising of both a branding agency as well as an advertising agency providing the full building solutions under one roof.

The services offered by creative agencies are offered to all other businesses, companies or brands under mutual contract.

How does a creative agency build brands?

1. Strategic planning: Planning is the first step. Only a well-defined plan can be brought to perfect execution.

2. Designing: What was till now in the thoughts has now to come in the digital world. How does the consumer get associated visually, emotionally and psychologically to the brand is designed in a manner to establish strong connections. Each element and the segment of the brand is designed. Brand name, logo, tagline, advertisements and everything that relates to is designed by the creative team which is a group of creative directors, writers, graphic designers and animators.

3. Digital marketing: Using strategies to meet with the technology to gain recognition in the digital world is digital marketing. The techniques used to outstand the competition and lead the industry uses technologies such as SEO, Adwords to reach a global audience.

4. Advertising: Advertising modes are many and so are the advertising partners. But, even advertisement should reach to the potential buyers. So, it is very important to choose advertising media in a manner to reach the right audience.

From many options available, choosing the right sources that can meet specific requirements and reach the targeted audience is very important in brand building.

Continue

Brand Building

Building a brand

Building a brand and making it the brand is providing identity and recognition to a product or service or even a company. To make a product emerge out loud from the competition, perfect branding is to be done. Who does this job perfectly? Yes, it's a branding agency. They get excellent people to work in collaboration in brand creation.

How is a brand built?

1. Targeting the right audience: The idea of building a brand comes from the need of the consumer. Targeting the right audience for the to-be-built the brand is the foundation in brand building. The product or service to be offered has already been decided by the company launching it. 

2. The mission of the brand: The company next needs the road ahead clear enough for a consumer to identify the product by its name, logo, tagline, message, advertisement, brand ambassador even individually as well as by associating them with the product.

3. Analyzing competition: Comparison from the existing products intended for similar use and associating them with the benefits being offered should speak out loud to reach the consumer's ears. Analysis of all the products and the existing brands within the same industry has to be precisely done.

4. Creative work studio: The whole team that has to work together as a branding agency needs creative minds. Until the consumer is convinced about the product, it is most likely not being sold. Innovation even in creativity is now on the call. What was in the mind regarding the brand has now to come on paper. The appearance, the packing, the logo, the graphics, the animation all goes in creating a brand. We at Aadya Enterprises can help you build your brands with our creative work.

5. Advertising: Without advertising the product, the launch is incomplete. To reach out to its consumers, the brand has to be advertised. Modes and choices are as wide as the market itself.

Continue

Composition of a branding agency

Since it is an agency, as an organization cannot merely be run by an individual, even if one has a piece of complete knowledge. With the growing competition, what one needs to not just to survive the market but also lead it, needs a lot of input from specialized people. And,  a branding agency is composed of is all those specialized individuals with expertise in their particular fields. The key players within a branding agency are defined by the tasks they are responsible for.

As a firm by the general rule, a branding agency can be run by a proprietor or can even be run by multiple people giving it partnership firm, private limited firm, public limited firm, etc, kind of constitution. A branding agency can even hire skilled freelancers to do the job.

1. Proprietor, Partner, Managing Director or a CEO: They lead the company. They put in their efforts to make the whole team work together in the interests of both the client and their own firm. Every successful branding done by the agency is a profit to the firm. Keeping up this work and hiring the best suited specialized personnel to peak the competition as the leading branding agency is what they are responsible for.

2. Brand manager: A brand manager is a specialist in strategic planning. He is assigned to plan how the brand is to be launched.

3. Creative team: Copywriter, proofreader, an editor are the ones who are responsible for the content that pops up with the brand, from the brand's name itself till the last description. Punch lines, bottom lines, a lot going in. Then, there is a designing team who are responsible for graphic designing and animation works. We at Aadya Enterprises have a group of creative minds that can bring your brand in limelight. Contact us for our services at aadyaenterprize@gmail.com.

4. Analyzing team: The group of people who collect and analyze data along with the competitor research comprise this team.

Continue

Role of a Branding agency

What is a branding agency?

A branding agency, like any other company, is an organization that is hired by other companies for launching their brands in the market. Even for the re-launch of a product, re-branding is done. And a branding agency is hired to make a successful launch.

Responsibilities of a branding agency?

Launching any product in the market is easy, but building its reputation as a brand needs specialized work. And a branding agency when hired to do so is responsible for every decision they take. It involves strategic planning. A whole lot of research is involved. Competitor analysis is don. Advertising choices are many, but which ones could bring in the best output again needs proper research before finally launching the product. All the promotional plans are laid down. And with a full proof plan, a product is launched with a vision to create it as a brand.

Product's success as a brand depends upon how it is brought in the market. Its arrival determines its flight. And this success is all dependent upon how the launch has been done.

Starting from the product's name until its marketing campaign, the key role player is the branding agency. Giving the brand identity for recognition as emerging out of the competition needs an equilibrium between the strategic planning and market analysis.

Branding agency has a major role to play in creating demand for the brand. They specialize in understanding what the consumer needs and hits those needs with the launch in order to create its demand.

Who can hire a banding agency?

Any organization, whether be in the public sector or the private sector who needs to launch their product or service targeting the right audience can hire a branding agency. It is their specialization to make a brand promising to the final consumer.

We at Aadya Enterprises are performing our creative roles in building brands. Give our geeks an opportunity to help your brands grow.

Continue

Animated visual aids: Benefits outlined

BENEFITS OF ANIMATED VISUAL AIDS:

1. Cost-effective:

Animated visual aids are a means of cutting the cost in brand building. They are one-time invested audio-visual media, the cost-effectiveness of which has been discussed in our previous post.

• No printing cost
• No wear and tear
• Need and Work of medical representatives reduced immensely.
• Need to be paid only once.

2. The benefit to the doctor:

When a medical representative visits a doctor or makes a call, the doctor's availability cannot be predecided. In general, visits occur as product detailings or as reminders during the day time and in the evening. A doctor might be attending to the patients. While doing so, he/she will never entertain a medical representative. A doctor might still give the visitor some time, but he/she might not give you full 5-6 minutes to learn about the products. Here, animated VA has a role. You can just play a minute's video that will do the detailing in itself. Or the reminder video can be shared with a number of doctors within a minute in the morning before the general OPD hours. 

It will have some space on the doctor's phone every time. Visual impact will last more. Even if a doctor needs to cross-check something about the product, it will always be handy. While printed visual aids move out of the doctor's chamber as soon as the medical representative steps out. But, these ones will be safe and intact and the doctor can take a minute to clarify the same.

3. Long-lasting impact: 

Visual impact on the viewer of a video with animation is higher than the one detailed by a medical representative. We do not say that medical representatives are not needed, but with animated visual aids, the workload of a medical representative is decreased and efficacy enhanced. 

4. Maximum work in minimum time:

"Time and tide wait for none."

The time is one definite thing which will never be back. Every second passed becomes history. It shall not be wasted but it can not be saved also. Yet, it can be managed well and utilised well to make t worthy. Animated visual aids benefit in reaching a maximum number of viewers within a minute. Wow, that's great now. If a company's authorised person is sharing this video with doctors sitting anywhere, it will not take more than a minute to reach over hundreds of doctors.

HOW???????

Make social groups or broadcasts lists on most commonly used portals such as WhatsApp, Messenger, Telegram, and many more. Add numbers of doctors in the list and they are just a click away from your video and the product. Now, your product detail is in a doctor's pocket. The company has now just to ensure the availability of the product.

It saves a doctor's time also.

5. Visual presentation:

This animated audio-video presentation details the product without the problems a medical representative might face in a doctor's chamber:

• Video can be paused and started over even if the doctor gets engaged in some other activity.
• The video will not get stuck in the middle but an MR can due to varied reasons, forgetting things, hesitating, stress, sale pressure, etc.

6. MR training tool:

Visual presentation can be used as a training tool for medical representatives.

Continue

WHY ANIMATED VISUAL AID? Cost-effective

Updated: Aug 05, 2022

 Animated VA v/s Printed VA

As discussed in the earlier post, visual aids are an important means for pharmaceutical brand promotions.

Cost-cutting in brand building is the concept that has led us to come up with ANIMATED VISUAL AIDS for pharmaceutical companies.

Let's see how that works.

For instance, if a company has hired 10 medical representatives to detail and remind their products to the doctors in a given region. And all are at the minimum salary of Rs. 10,000/-

Let's see how much is it going to cost the company with printed visual aids.

Let's say the company has 10 brands. The designing and printing cost for 1 VA will be at least Rs. 1000/-. Now, for 10 MRs, the company would need at least 10 VA nos.

Designing + Printing cost: 10 VA x 1000 = 10000/- INR

Salary for 10 MRs (minimum): 10 x 10000 = 100000/- INR

Total cost for a month = 1,10,000/- INR

Assuming an MR works daily and meets on an average of about 8 doctors. He/She would be able to meet 200 doctors or 200 total visits (whether new doctors or same doctors as reminders) in 25 working days in a month. 10 MRs will be able to make all 2000 visits in a month.

So, 1,10,000/2000 = 55/- INR

It means for one visit to one doctor, the company is spending about Rs. 55/-

This is the amount that the company has to bear with printed visual aids every time.

Now, let us see how much would it cost with animated VA.

10 products = 10 videos

Assuming a video cost to be Rs. 2000/- INR, the design cost for 10 videos would be 10 x 2000 = 20,000/- INR which is to be paid only once. 

Now, let's see how many visits will recover the cost of the company.

20000/55 = 364 doctors

So, the cost will be recovered when the video reaches only 364 doctors. 

After that, when it reaches more than 364 doctors, the cost of designing and printing has not to be repeated. But, printed Visual aid will bear wear and tear, so it will have to be printed on regular basis and then the salary of the medical representatives has also to be paid monthly. With animated visual aids, the cost cuts here. You can share the video as a reminder or as a doctor's call within a minute with hundreds of doctors. The benefits of animated visual aids are numerous which you can see in our next post. For reference, we have enclosed a sample video and also the link to our YouTube channel.

 

https://youtu.be/PaKCg_PzFQ0 

You can follow us there also and for services, feel free to contact us at aadyaenterprize@gmail.com

Continue

VISUAL AIDS: Why does a pharmaceutical company need visual aids?

PHARMACEUTICAL VISUAL AIDS:

Pharma Visual aid as the word represents is the means to detail about a product with the help of effective visuals. 

Pharmaceutical visual aids are the product communications of pharmaceutical products meant for medicinal use or for being nutritional supplements. 

The pharmaceutical visual aids in printed form or electrical form are the documents or files or videos or audibles that are used for product detailing to the doctors. Any design on visual aid is a creative blend of informative text (with references recommended), images, photos, brand logos and charts to update the educate the doctor about the product and its advances in studies. This is the biggest reason for including medical references in the text. Together, they all contribute to a concept. The more creative and easy to understand it is, the longer it will stay under the doctor's pen on his prescription note. 

More clear the concept is, longer will be its impact on the viewer.

Doctors, as we all know, are the heath keepers and pharmacists are connecting links between doctors and patients. But since research is On and On and so are the number of companies and each is having multidimensional products.

Pharmaceutical Visual aids are the bridges between doctors and the upcoming new molecules. They help keep the doctor updated about the new research works on new molecules for better treatment success and new researches on existing molecules.

A doctor cannot remember all the brand names. He knows the composition, the ingredients and what they do, but brand names....NO

Here comes the role of a medical representative to remind the doctor of the brand names of the company he/she is working for and for that he/she uses a visual aid for the doctor to make him visualize and remind him of the particular brand for a particular composition of a particular company. The company who can make the doctor remind of a particular brand name for a said composition will have the top-most sales.

Now, HOW TO DO THAT?????

Again the same answer, better and new concept that can stay in doctor's mind for a longer time....will stay under his/her pen...

The latest thing which is cost-effective and long-lasting with better visual memory are ANIMATED VISUAL AIDS. They are more interactive and viewer engaging in comparison to the printed visual media. More benefits will be discussed in detail in our upcoming posts. Aadya Enterprises present such animated visual aids with specialization for pharmaceutical companies.

Subscribe for latest updates. For more information, write us as at aadyaenterprize@gmail.com

Visit Aadya Enterprises to learn more on what they do. 

Continue