Updated: Aug 05, 2022
Animated VA v/s Printed VA
As discussed in the earlier post, visual aids are an important means for pharmaceutical brand promotions.
Cost-cutting in brand building is the concept that has led us to come up with ANIMATED VISUAL AIDS for pharmaceutical companies.
Let's see how that works.
For instance, if a company has hired 10 medical representatives to detail and remind their products to the doctors in a given region. And all are at the minimum salary of Rs. 10,000/-
Let's see how much is it going to cost the company with printed visual aids.
Let's say the company has 10 brands. The designing and printing cost for 1 VA will be at least Rs. 1000/-. Now, for 10 MRs, the company would need at least 10 VA nos.
Designing + Printing cost: 10 VA x 1000 = 10000/- INR
Salary for 10 MRs (minimum): 10 x 10000 = 100000/- INR
Total cost for a month = 1,10,000/- INR
Assuming an MR works daily and meets on an average of about 8 doctors. He/She would be able to meet 200 doctors or 200 total visits (whether new doctors or same doctors as reminders) in 25 working days in a month. 10 MRs will be able to make all 2000 visits in a month.
So, 1,10,000/2000 = 55/- INR
It means for one visit to one doctor, the company is spending about Rs. 55/-
This is the amount that the company has to bear with printed visual aids every time.
Now, let us see how much would it cost with animated VA.
10 products = 10 videos
Assuming a video cost to be Rs. 2000/- INR, the design cost for 10 videos would be 10 x 2000 = 20,000/- INR which is to be paid only once.
Now, let's see how many visits will recover the cost of the company.
20000/55 = 364 doctors
So, the cost will be recovered when the video reaches only 364 doctors.
After that, when it reaches more than 364 doctors, the cost of designing and printing has not to be repeated. But, printed Visual aid will bear wear and tear, so it will have to be printed on regular basis and then the salary of the medical representatives has also to be paid monthly. With animated visual aids, the cost cuts here. You can share the video as a reminder or as a doctor's call within a minute with hundreds of doctors. The benefits of animated visual aids are numerous which you can see in our next post. For reference, we have enclosed a sample video and also the link to our YouTube channel.
You can follow us there also and for services, feel free to contact us at aadyaenterprize@gmail.com
The pharma visual aid is basically a piece of printed literature or an electronic document offering product information. The marketing representatives use it to detail the product to the doctors. It uses text, photos, brand logos, and charts to inform all the details of a pharma product and company.India's Best Pharma Visual Aid Manufacturing Service provider. We are the Professional Creative Pharmaceuticals Visual Aid Booklet Folder Designing Company Pharma Visual Aid - Best Pharma Printing Service provider in India. We provide all kinds of Pharma Visual Aids printing services. contact us for Best deals.
ReplyDeletePharma Reminder cards are right way to promote your brand through doctors. Good Designed Reminder cards present your brand in market in the right way It goes without saying that doctors have to meet a number of medical representatives regular. In this conditions how you differentiate & your brand.
ReplyDeleteBest Visual Aid an important aid that contains attractive as well as significant elements in it, i.e. photos, slogans, and brand names and logos. The visual aid is mainly used by Medical Representative, Area Manager, Regional Manager, Marketing Manager, Sales Officer, Product Manager, and other professionals in marketing, sales, manufacturing marketing companies.
ReplyDeleteA good visual aid mainly covers name, composition, brand, benefit of pharmaceutical products. Visual aid should be attractive and printed on good material. The visual aids are the most important marketing tool with pharmaceutical companies. Best Visual Aid an important aid that contains attractive as well as significant elements in it, i.e. photos, slogans, and brand names and logos.
ReplyDelete