Miniature packaging

 Miniaturized packagingIntroduction:It is an intelligent and promising new generation packaging. Indeed they have made the luggage backpacks smaller. Various industries are being catered and in this digital world with digital nomads, people are travelling and travelling.Food and beverage industry:Miniaturized packaging has opened up vast options for single-serving portions. Smaller portions are easier to carry, fit the pocket and eco-friendly....

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Value food with smaller portions

 Value food with smaller portionsIntroduction of smaller portion packs:Food industry came up with the smaller portion sizes to introduce samples of their products in the market in a cost-effective manner. They wanted their tastes to reach every taste bud. And when the consumers started liking particular products from the companies, they started buying larger portion packs.But, the scenario somehow took to change when the smaller portion packs were liked by the consumers more as compared to buying larger packs. What was once introduced to introduce...

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Single serving packaging options

 The idea of Inception:During travelling, one never wants to carry larger portion packs. The idea of single-serving packs emerged out of the need for smaller portions that can be carried easily. Moreover, for the manufacturer, it is a boon. What public could not afford in larger packs, they made it available within their budget. Single-serving packs are consumed at a faster rate than larger portion packs.Having smaller portions packed makes it much convenient to monitor the usage.Single-serving sachets:Single-serving sachets revolutionized...

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Advantages of Sachets

 Advantages of SachetsCost-effectiveness:Having sachets as a small portion packages meant for single serving are very cost-effective and pocket-friendly. For the companies introducing their products in sachets, it becomes an important cost-cutting tool that maximizes the sale and reduces packaging cost. The sale gains weight since the consumer who does not want to purchase bigger portions will tend to buy smaller portions and that too in a pocket-friendly manner.Handy:Handling and carrying sachets are far easier than carrying the larger portion...

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Sachets: The miniature packagings

 Sachets and KindsDefinition:A sachet is a small bag containing a small portion of anything being intended to be packed and used. Sachets have been used since long. The packed content has been changed from time to time, but the intention is the same: Packing a small portion.Packed Contents:Thinking of sachets, what comes to our minds are sauce sachets, potpourri sachets, herbs sachets, spices sachets, dips sachets, medicine sachets, scented...

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Google is not the only search engine

 “I own a website for my business and it appears not until the fifth or sixth page of Google.” This is what a website owner told when asked about his online presence. We inquired if he had tried Search Engine Optimization. To this, he replied that he tried it once and the effort brought his website on the second page. But it stayed there only for a couple of days. After an indulgent conversation, what we realized that to this owner, Google and search engine are synonymous. And this was just one case out of our hundreds of surveys.  The fact...

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B2B digital marketing

B2B marketing: An Introduction   Before diving deep into the strategic plans, let us first get introduced to B2B concept. B2B is an acronym for Business-to-Business. It is a connecting bridge between two businesses. Here, the middle man provides business to the one it purchases from. And at the same time, it also provides business opportunity to the one to whom it sells. So, it exists as a transaction between businesses.      B2B digital marketing:   Ever since the rise of the internet, the marketing approach and...

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