Value food with smaller portions
Introduction of smaller portion packs:
Food industry came up with the smaller portion sizes to introduce samples of their products in the market in a cost-effective manner. They wanted their tastes to reach every taste bud. And when the consumers started liking particular products from the companies, they started buying larger portion packs.
But, the scenario somehow took to change when the smaller portion packs were liked by the consumers more as compared to buying larger packs. What was once introduced to introduce a product changed into the best-seller. Smaller pack sizes could reach a number of consumers for their being pocket-friendly, eco-friendly and value for the content.
We value food and we do not wish to get it wasted. Once out of the packet but not used up has to visit the dust-bin. Neither it can be rebottled nor can it be eaten. SO, the smaller portion packs like sauce dip pots and sauce sachets are serving the purpose.
Every taste is different:
When a new taste is introduced, we are never sure whether we are going to cherish its delighted taste or it is going to turn out to be a worse experience. With new flavours emerging daily, the consumer will be more inclined to go for smaller packs until tasted and tried. If he likes it, it is good. Even if he doesn't, at least neither the food got wasted nor the money.
Saviours from contamination:
Smaller portion packs also turned out to be saviours from contamination. Larger portions once opened are subject to contaminants every single time they are being opened. While the case goes entirely different. Smaller portions like sauce dip pots are generally meant for a single serving. You open it when you want to eat it and dispose of off when you are done. Next time, next serving you will eat will be the same as was when packed, free from contamination.
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